There’s a lot of red on Tesla Motors’ (NASDAQ:TSLA) income statement. The electric-vehicle pioneer has reported negative earnings for pretty much every quarter of its existence, and expectations for the fourth quarter are no different. On average, analysts are looking for a loss of $0.53 per share, 66.6 percent wider than the year-ago period.
But the focus right now is not on earnings. The company’s bottom line is just a function of its revenue and margins — those are the two areas to which investors are really paying attention. Revenue, which has increased consistently on an annual basis but has been jumpy quarter-to-quarter, is finally set to take off. Production of the company’s flagship Model S has shifted up to a reasonable speed, and analysts are looking for nearly $300 million in sales for the quarter.
| Quarter | Dec. 31, 2011 | Mar. 31, 2012 | Jun. 30, 2012 | Sep. 30, 2012 | Dec. 31, 2012* |
| Revenue ($) in millions | 39.38 | 30.17 | 26.65 | 50.10 | 298.90 |
| Diluted EPS ($) | -0.79 | -0.86 | -1.00 | -1.05 | -0.53 |
*Average analyst estimate
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