Here’s What Happened at Apple’s China iPhone Launch
As Apple’s (NASDAQ:AAPL) newest iPhone models became available in various markets around the world today at 8 a.m. local time, some of the first Apple fans to get their hands on the new iPhone 5S and iPhone 5C were customers in China. According to the Wall Street Journal, approximately 40 customers were already waiting in line before 8 a.m. outside of the Apple Store in Beijing’s Sanlitun district.
As expected, the gold-colored iPhone 5S was one of the most popular new iPhone colors for Chinese consumers. Many commentators have noted that gold is a popular color in Asia where it has positive connotations with wealth.
As reported by the Wall Street Journal, most of the waiting customers had pre-ordered their devices. One man who hadn’t pre-ordered his device was turned away, presumably because of a limited supply. Several analysts have predicted that there will be a limited supply the iPhone 5S model due to production constraints related to the new fingerprint scanner technology.