Here’s What Apple Has in Store for China
Apple (NASDAQ:AAPL) will be holding a separate launch event for its new line-up of iPhones in China just hours after the U.S. launch at the company’s headquarters in Cupertino, California, Apple Insider reports.
Chinese newspaper SinaTech reported that Apple sent invitations to a special event in Beijing to members of the Chinese media. The event is scheduled for 10 a.m. local time on September 11, the day after Apple’s U.S. media event in California. The fact that Apple is choosing to hold a separate event in Beijing for the Chinese media reveals how important China, which is home to the world’s largest smartphone market, is for Apple’s future.
According to Apple Insider, this is the first time Apple has had a separate launch event in China. Apple has been working towards a deal with China’s largest mobile carrier China Mobile (NYSE:CHL) and it’s rumored Apple will be introducing a low-cost version of the iPhone called the iPhone 5C in order to appeal to emerging markets.