Here’s How Social Media Is Inspiring the New Xbox
Microsoft (NASDAQ:MSFT) has famously lagged behind rivals like Google (NASDAQ:GOOG) and Facebook (NASDAQ:FB) in social media, but now the company is trying to use one of its few successful devices to play catch-up. The Xbox One, which is set to be launched on November 22, will include an updated Friends function that takes inspiration from Twitter by allowing gamers to “follow” other players without requiring them to exchange personal information.
“Similar to the other social media networks, Xbox One allows you to share the latest in games and entertainment with fellow gamers, friends and family, or even celebrities and gaming personalities by following people. For example, on Xbox One you can search for me by my gamertag and follow me to see what I share publicly, such as my latest game scores and achievements,” Xbox executive Larry Hryb said.
Xbox posted a video of how the new friends list for Xbox One will work: