Here’s How Pandora Is Trying to Win Back Your Loyalty
Pandora Media (NYSE:P) might seem like God’s gift to music, but then you get the message alerting you that you’ve hit the 40-hour-per-month limit on mobile listening and you’re all but deflated. But all is not lost, because thanks to a stream of upcoming competition, the Internet radio service announced Thursday that it would be removing the limit as of September 1, 2013, when then everyone will have access to hours and hours of free music.
So, is this simply a charitable effort on the part of Pandora? Maybe, but unlikely. What’s more likely is that the popular radio service is feeling the tug of competition as Apple’s (NASDAQ:AAPL) iTunes Radio prepares to launch next month, and Spotify continues to roll out features that steal Pandora’s once loyal listeners. Now, the radio’s latest move to appeal to customers indicates the reluctant recognition that while it might be on the fast track to ultimate Internet radio successs — now avaialable through more than 1,000 consumer electronic devices and soon to be installed in approximately one-third of all new cars sold in the United States in 2013 — that success could be all but shorted if the latest new Radio launches steal its music’s thunder.