Apple GAINING on Google Here
Apple’s (NASDAQ:AAPL) iOS has taken a huge lead over Google’s (NASDAQ:GOOG) Android in the enterprise app space, according to a new survey from mobile platform company Appcelerator and research firm IDC. The survey found that more than 53.2 percent developers think iOS will be the big winner in the enterprise marketplace, against 37.5 percent betting on Android. Only three quarters ago, the two operator systems were even at 44 percent each.
The report attributed the change to rampant reports of Android malware as well as Android device fragmentation. Apple has also worked hard to put more emphasis on supporting the enterprise arena through better security, provided proactive marketing and resources, and increased the presence of enterprise assistance in its retail stores.
The report also sees an entry point for Microsoft (NASDAQ:MSFT) and says developers are “cautiously optimistic about Windows 8 tablets and find Microsoft’s Metro UI especially compelling.” Developers also think the tile-based look of Windows 8 will be its strategic differentiator, with 43.8 percent of developers finding it “beautiful and different compared to iOS and Android,” and 28.5 percent saying it is helping them “rethink how to engage more effectively” with users.
“For developers, Android appears to be evolving more towards a consumer play, which in turn provides a key competitive opening for Microsoft in the enterprise mobile app space,” Scott Ellison, IDC’s vice president of mobile and connected consumer platforms, said in a release.
“Android’s perceived weakness in the enterprise is a key Microsoft opportunity. Developers’ dropping interest in Android in the enterprise is a key opportunity for Microsoft to displace Android as the Number Two mobile OS in the enterprise as Microsoft pursues its aim of becoming Number One,” the survey reports.