Here’s How Apple and Google Are Winning the Enterprise War
Apple’s (NASDAQ:AAPL) iPhone and devices running on Google’s (NASDAQ:GOOG) Android will this year together overtake the hitherto dominant BlackBerry when it comes to enterprise computing, according to a study released by IDC.
How Are the Smartphone Enterprise Metrics Changing?
According to Computerworld, “the IDC report on enterprise use of smartphones notes that businesses are buying iPhones ‘in droves,’ though Android-based devices top — by far — the list of smartphones purchased directly by workers.”
Our 20-page proprietary analysis of Apple’s stock is ready. Click here and to get your Cheat Sheet report now!
The research group put devices bought by businesses, calling them corporate liable, and those bought directly by employees, or employee liable, in two separate enterprise categories. The IDC projects that this year enterprise shipments of Android will reach 102.8 million, while Apple will ship 68.2 million iPhones to enterprise consumers. By contrast, Research in Motion (NASDAQ:RIMM), which for years has lorded over this segment, will only ship a total of 5.2 million BlackBerry devices directly to employees.
“BlackBerry continues to be the gold standard for security,” the IDC said, but a reduced interest in the platform “hinders its viability going forward.”
What Does the Future Look Like for the Three Platforms?
The iPhone will top the corporate-liable smartphone shipment list through 2016, when it reaches 68.9 million shipments, the IDC said. Apple’s well-instituted iOS platform and tight security are a “win-win” for enterprise customers, the report said. However, Apple’s strict app submission and curation policies remain a concern because they can create some frustration with enterprise customers. Meanwhile, Android is winning because of the vast number of employee-liable devices, which exceed that of any other platform, even though the fragmented operating system has “more gaps in security than many organizations are comfortable with.”
While Research in Motion has promised to launch two new BlackBerry 10 smartphones on January 30 and may win back some of the lost customer base, the IDC called Windows Phone a “dark horse” and predicted that companies may start adopting the new Microsoft (NASDAQ:MSFT) platform soon.
Don’t Miss: This Sleek, New Apple Gadget is Ready to Roll.