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Don’t Miss: Have Facebook and GM Kissed and Made Up?
Facebook wants to partner with network and cable TV to host videos in return for providing valuable information about the popularity of their content, according to the New York Post. Facebook does host trailers and other videos at the moment, but it doesn’t make enough money from doing so.
While its proposal has received fairly mixed reactions, Facebook may already have reached a deal with Time Warner’s (NYSE:TWX) TBS. Though the terms of the deal are unclear, Facebook will reportedly promote TBS content in return for sharing revenue generated from advertising associated with the content. A spokeswoman said the deal “leverages our premium ad products and their reach against Facebook users, and as such the creative execution can and probably will take form as video.”
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