Cisco’s Dream

Big data is a big deal. Merril Lynch estimates that big data is a $100 billion market opportunity, and the growing area is generating incredible buzz from academics and business leaders alike.

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Cisco (NASDAQ:CSCO) has a dream that big data will not only be able to help companies, but entire industries. As it stands, small companies don’t have the technology or talent to deal with data appropriately. More data and better analytics means more innovation. And when data is locked inside any individual company’s database, the entire industry suffers.

Cisco will be releasing a whitepaper soon called “Unlocking Value in the Fragmented World of Big Data Analytics: How Information Infomediaries Will Create a New Data Ecosystem.” The paper will outline Cisco’s vision for the future of data. Cisco wants to see a tangible, interconnected ecosystem of low-latency applications, allowing businesses to analyze and act on data at network speed. The company wants to see a centralized service industry akin to credit card processing and banking for big data, and it wants to be at the center of this new network.

If Cisco gets its way, it could be through Cisco hardware and services that these intermediaries operate and centralized services are processed. That’s no small roll in a potentially $100 billion industry.

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