Here Is BlackBerry’s New Ad Campaign
BlackBerry’s (NASDAQ:BBRY) latest move involves taking out newspaper ads in attempts to soothe investors and the few people who still use the company’s devices that everything will be all right, Bloomberg reports.
The full-page ads, which have been appearing in newspapers around the world, are in the form of an open letter. “These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry,” BlackBerry says in the ads, which are meant to communicate with customers directly, Chief Marketing Officer Frank Boulben told Bloomberg.
Although previous advertising efforts — including an ad during last year’s Super Bowl and naming R&B singer Alicia Keys as creative marketing director — weren’t enough to spur sales of the BlackBerry 10 line of devices, Boulben believes the newspaper ads are the best way to set the record straight. The ads point out that although things seem bleak (an opinion BlackBerry believes has been overblown by the media), the company still has plenty of cash and no debt.