Here Are the World’s 10 Most Loved Companies
APCO Worldwide’s research consultant APCO Insight unveiled its list of the 100 Most Loved Companies Thursday, and reported interesting findings for its decade-long research project that surveyed more than 600 of the world’s largest corporate brands among more than 70,000 individuals.
According to APCO, the company used an Emotional Linking model to form its top 100 list, and evaluated the brands based on consumers’ emotional attachment to them along eight dimensions include Understanding, Approachability, Relevance, Admiration, Curiosity, Identification, Empowerment, and Pride. The research consultant identified these eight emotions as those most critical to brand communication, and thus used them to assess the brands’ proficiency and ability to connect with their audience.
Bryan Dumont, president of APCO Insight explains, “The best brands are those that build a strong, enduring emotional attachment with consumer. In addition to acting as a highly predictive tool for consumers’ purchase choices, the Emotional Linking model has proven to be an excellent way to help companies retool their campaigns to build stronger emotional attachments between their key audiences and their brands.”
Here are the top 10 most loved companies, according to APCO.