Here Are Facebook’s Latest Plans for Mobile Ads
Facebook (NASDAQ:FB) is reportedly running a second test for ads in external mobile apps, which would add another mobile revenue stream for a company that has already been incredibly successful at monetizing in the mobile sphere, according to a report from Bloomberg. Offering external mobile ads would allow advertisers to get data from Facebook profiles in order to target potential customers using Facebook’s wealth of personal data on its users. The company’s first test on external mobile ads happened about a year ago.
“We’re currently running a second test to show Facebook ads off Facebook in mobile apps and on mobile sites,” the company said in an e-mailed statement to Bloomberg. “Our goal is to improve both targeting and relevancy of the ads people see. Since this is a test, we don’t have additional details to share.”
Social networking sites are fighting viciously for ad dollars that advertisers used to spend on television. Facebook’s Vice President of Global Marketing Solutions Carolyn Everson said at the Smarter Mobile Marketing conference in New York that the site itself counts for a TV-sized audience all on its own, Business Insider reports. According to Everson, about 100 million Americans log in to Facebook between 8:00 p.m. and 11:00 p.m., which is a bigger audience than all of prime time programming receives during the same hours.