Since Apple’s (NASDAQ:AAPL) iPhone came out, Nokia (NYSE:NOK) has been falling from the world’s good graces, but it hasn’t given up. The company that once held the largest share of the world’s phone market has a plan, and it starts small.
The smartphone competition has proved a bit much for Nokia to handle. With iPhones striking the fancy of consumers everywhere, and Samsung (SSNLF.PK) devices sweeping across the market with so many different price points that there seems to be almost no way it couldn’t take the number one spot in global market share, there was little room for Nokia.
Nokia even had its own smartphone operating system, Symbian, but it just didn’t have the pizazz of Google’s (NASDAQ:GOOG) Android or the sleek style of Apple’s iOS. By the time the company was putting Microsoft’s (NASDAQ:MSFT) Windows Phone at the front of its line of Lumia smartphones, Android and iOS had already become the talk of the town. That didn’t leave a lot of room for Nokia to work its way into the market.
Nokia will continue working on having a line of great smartphones, but that may not be its focus as it tries to squeeze its way back into prominence. Instead, its focus may be on a smaller, much-less-expected device that could plant the seeds for smartphone growth in the future.