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Apple’s (NASDAQ:AAPL) iPhone 5 enters a much more competitive market than any of its predecessors, one in which it may no longer be the most obvious choice for smartphone buyers, but just four days before the first customers get their hands on the devie, the phone’s pre-sale numbers show that consumer demand is still very high.
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Monday morning, Apple reported that iPhone 5 pre-orders surpassed 2 million, doubling the record set by the iPhone 4S in 2011. AT&T (NYSE:T) said that it saw a record number of pre-orders on Friday, and both that carrier and Verizon (NYSE:VZ) already sold out of their pre-order supply.
All previous iPhones have been huge hits and led the market for inordinately long periods. However, the iPhone 4S lost its lead relatively quickly to Samsung’s (SSNLF.PK) Galaxy smartphone. Samsung bested Apple in the third quarter of last year, and now holds a more than 32 percent market share.
Upon its release, the iPhone 5, with its new A6 processor, 4G LTE service, and improved camera, faces a market saturated with other high-profile phones. Now, Apple-tracking site AppleInsider has reported that Apple will push up the availability of the phone for those who pre-ordered the device. Rather than be forced to wait until September 28, the company has told customers via email that the expected delivery date will be launch day, September 21. The iPhone was initially made available for pre-order last Friday, but soon after, Apple announced on its website that customers would be forced to wait two weeks for the smartphone.
A statement released by Apple on Friday said that the company was “completely blown away” by the number of pre-sale orders for the new phone.
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