Gunderson on Apple: Good Stocks Don’t Fall Forever

In order to get anywhere these days, market participants have to put their heads down and not just run, but sprint. Every now and then, perhaps when they are winded or run into something, investors get to pick their heads up, survey the landscape, and decide what direction to sprint in next. As anybody with a buy-and-hold position knows, this can be tremendously stressful.

For example, anyone who has held Apple (NASDAQ:AAPL) for the past six months and still has their head above the crowd is probably wondering: what’s next? Stay the course or change direction?

Writing for MarketWatch, Bill Gunderson, a financial adviser based in San Diego, has a few wise words for anybody re-evaluating their position in the world’s largest tech company — or any position they hold in the market. The ten second takeaway: Just as markets don’t go up forever, good stocks don’t fall forever, and Apple is a good stock…