Groupon Celebrates Its Fifth Birthday with a Redesigned Website
Groupon (NASDAQ:GRPN) rang in its fifth birthday on Friday, and the company celebrated by unveiling a completely redesigned website and an updated version of its mobile app. The Chicago-based Internet giant started out in 2010 as a daily deals website, but in the face of competition, worked to redevelop itself into the full-scale online marketplace it is today.
According to Seeking Alpha, Groupon released its new website on the first of the month and revealed a new setup that makes it easier for users to secure the deals they need and search and browse for the offers they want. Now, customers can not only browse updated offers but they can also receive suggestions from Groupon based on previous purchases and reported interests.
Because the company has grown the number of deals it features on its website to tens of thousands, its page needed to be reorganized in a way that makes it the most user-friendly and manageable, and that is what CEO Eric Lefkosky believes his company achieved.
Lefkofsky explained upon the site reveal, “Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.”