Google is Making a HUGE Leap Into Broadband
Google (NASDAQ:GOOG) has said in a blog post that it will make an announcement next week in Kansas City regarding its high-speed Internet network. The company has been adding fiber lines in the city’s metro area after announcing last year that it would be the first in the nation to get its ultra-fast broadband service.
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The experimental fiber network will have a projected maximum download speed of 1 GB per second. Google says its new service will deliver Internet access 100 times faster than broadband connections offered by telephone and cable companies, who are clearly worried. Last week there had been a report that Time Warner Cable (NYSE:TWC) was offering cash rewards to anyone who passed along tips regarding Google’s fiber deployment.
Google first announced the project in February 2010. In February this year, the general manager of Google Access, Kevin Lo, said construction had begun, but that the company would initially work only on the backbone before building the network directly into homes and businesses. Earlier this summer, a set-top box displaying the company’s logo made it through the U.S. Federal Communications Commission’s approval process.
Google’s experiment was reportedly sparked by complaints from broadband providers that Internet companies were getting a “free ride” on their networks. According to GigaOm, Google wanted to gather data about the true cost of running services that it, or a website like Netflix (NASDAQ:NFLX), offers.
There has been speculation that Google may also launch a fiber network in some part of Europe.