Google May Need Additional Incentives for App Developers

The Android App Market (NASDAQ:GOOG) has generated 93% less sales revenue for developers than Apple’s (NASDAQ:AAPL) App Store. Although Piper Jaffray admits the two app markets are not an apples-to-apples comparison given the Apple’s head start and Android’s reliance on ads, the data still confirms Apple’s app monetization edge.

Since money is where the action is, developers will most likely chase higher rewards at Apple before dedicating as many resources to a less profitable Android venture. Now that Microsoft (NASDAQ:MSFT) is making a strong push to woo app developers, Google may have to rethink its incentive structure to keep high quality apps coming down the pipeline.

Here’s how these three stocks are performing:

• Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $576.32, down $18.56, or 3.12%. Its market capitalization is $186.66 billion. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 1,616,477 shares versus a 3-month average volume of 3,260,890 shares. The company’s trailing P/E is 19.64, while trailing earnings are $29.34 per share. About the company: Google Inc. is a global technology company that provides a web based search engine through its website. The Company offers a wide range of search options, including web, image, groups, directory, and news searches. Get the most recent company news and stock data here >>
• Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $366.34, down $8.6, or 2.29%. Its market capitalization is $340.48 billion. They have traded in a 52-week range of $305.87 to $426.70. Volume today was 7,451,421 shares versus a 3-month average volume of 20,257,200 shares. The company’s trailing P/E is 13.23, while trailing earnings are $27.68 per share. About the company: Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Get the most recent company news and stock data here >>
• Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $24.90, down $0.4, or 1.58%. Its market capitalization is $209.46 billion. They have traded in a 52-week range of $23.65 to $29.46. Volume today was 23,759,029 shares versus a 3-month average volume of 56,948,600 shares. The company’s trailing P/E is 9.05, while trailing earnings are $2.75 per share. The company pays a dividend of $0.80 per share for a dividend yield of 3.20%. About the company: Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices. Get the most recent company news and stock data here >>

Don’t Miss: Can Nokia Undercut Rivals with Microsoft Powered Smartphones?