Google Leaves Online Video Competitors Fighting for Scraps

The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.

According to comScore (NASDAQ:SCOR), a leader in measuring several aspects of the digital world, Americans are still viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed 183 million U.S. Internet users watched more than 37 billion online content videos in October, compared to 39 billion content videos in September. Google Sites generated the highest number with 13.0 billion and logged the highest average engagement among the top ten properties.

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Video ads, often a pesky prerequisite for viewing online videos, totaled almost 11.0 billion in October, an increase from September’s 9.4 billion haul. Video ads reached 52 percent of the total U.S. population an average of 68 times during the month. Video ads crossed the double digit billion mark earlier this year for the first time ever.

So which sites are attracting the most users and providing a huge medium for advertisers?

Listed below are the top U.S. online video content properties ranked by unique video viewers in October:

• Google sites (NASDAQ:GOOG): 153.0 million
• Yahoo! sites (NASDAQ:YHOO): 55.3 million
• News Distribution Network: 53.2 million
• VEVO (NYSE:SNE): 53.1 million
• AOL (NASDAQ:AOL): 53.1 million
• Facebook (NASDAQ:FB): 47.9 million
• Viacom Digital (NYSE:VIA): 40.9 million
• Microsoft (NASDAQ:MSFT): 37.2 million
• CBS Interactive (NYSE:CBS) 31.8 million
• Grab Media: 31.6 million

ComScore also finds that 86 percent of the U.S. Internet audience viewed online video in October, with the average duration per content video being 6.1 minutes. Video ads accounted for 22.6 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

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