Google STILL An Ad MONSTER

Google (NASDAQ:GOOG) is facing the pressure of the global economic weakness and currency conditions, but while its advertising rates have been affected, search advertisement clicks have stayed strong. Google’s overall clicks on search ads grew as much as 42 percent in the second quarter.

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“Paid-click volume is really strong; it’s a good thing,” Susquehanna Financial analyst Herman Leung told Reuters. “The volumes are accelerating and usage of Google has not stopped, it has just continued.”

Mobile advertising efforts are also making progress, with more than 1 million of the company’s advertisers now with access to Google’s AdMob mobile advertising features. The cost per click for Google’s online search ads fell 16 percent year-on-year, but there was a 1 percent quarter-on-quarter gain.

“(Cost per click) was down more than I expected, but this could be a trough, since we did see a sequential uptick,” Needham & Co analyst Kerry Rice said. “We may have hit the bottom here. Search demand in the U.S. was pretty solid, and despite economic challenges in Europe, I’m getting the sense that search demand was not too bad there,” Rice added.

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