Google Is King of Mobile Ads; Facebook and Pandora Rise
The first complete count of mobile ad revenues has been taken, and the numbers show Google (NASDAQ:GOOG) is the supreme ruler of the Internet advertising world. The search engine giant brought home over half the entire take of the mobile ad space last year, and is likely steamrolling toward $9 billion in mobile ad revenue this year. The numbers released by eMarketer also show major movement for Facebook (NASDAQ:FB), Twitter, and Pandora (NYSE:P).
Google pulled in $4.61 billion on mobile ads in 2012, which was three times its take in 2011. Yet the company is maintaining its furious pace and is expected to earn $8.85 billion in 2013, which will account for a 56 percent market share. Following Google’s commanding lead in the sphere is Facebook, a company that had zero mobile ad revenue in 2011 but is more than making up for lost time.
According to eMarketer’s figures, Facebook will earn over $2 billion on mobile adds this year, up from $500 million in 2012, while more than doubling its market share from 5.4 percent in 2012 to 13 percent this year. Another company proving to be a major force in mobile ads is Pandora, which is expected to place third this year in worldwide revenue.