Google (NASDAQ:GOOG) is giving its data-exchanging app, Bump, the bump. We learned in September that Bump Technologies was getting swallowed by Internet giant Google, but now the Mountain View, California-based company is reportedly closing down Bump’s operations and assigning new work for the team.
Per The Wall Street Journal, Bump explained in an announcement Tuesday: “We are now deeply focused on our new projects within Google, and we’ve decided to discontinue Bump and Flock. On January 31, 2014, Bump and Flock will be removed from the App Store and Google Play. After this date, neither app will work, and all user data will be deleted.”
Bump — a photo, contact, and file-sharing service — initially gained traction earlier in 2013, when it promised users the ability to easily transfer information to and from smartphones by tapping them together — hence the app name. According to the Journal, Samsung’s (SSNLF.PK) Galaxy S3 especially popularized the app, and Bump and its companion app for sharing photo albums, Flock, were purchased by Google in September in a deal that was rumored to be around $35 million.
The two apps have enjoyed significant popularity. According to CNET, they are designed for both Android and iOS and use a device’s accelerometer instead of near-field communication, but evidently, Google has bigger plans for the technology fueling Bump.