Google Combats Fat Fingers and 2 Tech Titans on the Move
Google Inc. (NASDAQ:GOOG): The “fat finger effect” theory that people accidentally click on mobile ads because cell phone screens are so small is one reason that mobile ads generally earn less money than ads shown on desktop computers. Google, one of the biggest sellers of mobile ads, has come up with a way to alleviate this. When people click on image ads in cell phone apps that are sold by Google, they will double-check that the person wants to visit the advertiser’s site before taking them there by asking them to click again on a button labeled “visit site.”
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Microsoft Corporation (NASDAQ:MSFT) said that they are looking into a possible bug in Internet Explorer that allows others to follow the position of your mouse cursor on screen even if IE is minimized.
Intel Corporation’s (NASDAQ:INTC) announcement of twenty low-power Atom server chips is a major push forward for the blossoming micro server market. The new chips (nicknamed the S1200) are intended for a variety of data center uses, ranging from general purpose scale-out servers to controllers for storage appliances, Ethernet switches, and other appliance-like applications.
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