GM Merges Class and Fuel Efficiency: A Revolution
The new Cadillac model may not do much to boost GM’s share prices directly, as the limited production will also limit the revenue seen from the car. However, GM’s expansion of its hybrid technology may hint that the company is catching on to the popularity of fuel-efficiency, which could benefit the company in the long-run, as it draws the attention of more environmentally-conscious consumers.
GM already took a bite out of the hybrid niche market with the Volt, and the Cadillar ELR can be expected to expand the portion it has of that market. As more people enter the market looking for fuel-efficient cars, GM setting its reputation early could mean a better position for the future.