‘Glass’ With a Capital G: Google Releases Glass Branding Guidelines

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Google Glass

As more of its competitors are launching their own smart glasses, Google (NASDAQ:GOOG) is getting serious about branding its Google Glass headset. Google has released some new branding guidelines for its Glassware related products, seen by ZDNet. The new guidelines show that Google is zealously guarding the Glass brand, and insisting that hardware and software makers interested in designing for Glass adhere to strict rules.

Google insists that the term “Glass” always be used in the singular (so saying “Google Glasses” is wrong) and that the G always be capitalized. The company goes on to say that social media sites designed for Glass must “Add ‘#throughglass’ to the content to categorize it for easy discoverability and aggregation. This is often the case with photos and videos publicly shared on social networking sites.” Anything that isn’t categorized, like an email, should have the “Sent through Glass” tagline attached.

Even more specific, when a user wants Glass to search for something, Google specified the correct phrasing that should be used with an example that acknowledges what most people actually use the Internet for outside Facebook (NASDAQ:FB). The correct example given is “Cat Facts for Glass.” That’s not to be confused with incorrect phrasings like “Glass Cat Facts” or “Glassy Cat Photos.”

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