General Mills Says Cheers to GMO-Free Cheerios
Good news: Your favorite toasted whole grain oat cereal is now getting manufactured without GMOs, or genetically modified organisms. Per the Associated Press, General Mills (NYSE:GIS) confirmed Thursday that some GMO-free Cheerios will be available for purchase sooner rather than later. Though the company couldn’t specify exactly when shoppers will see the new and improved Cheerios on store shelves, General Mills maintained that it has been testing original-flavor Cheerios without GMOs for several weeks now, and they should make their appearance soon.
According to the Non GMO project, genetically modified organisms are plants or animals with genetic material that has been altered using genetic engineering techniques. More evidence has been cropping up concerning the health risk that foods containing GMOs pose to consumer health, as genetic engineering technology combines DNA from different species and creates unstable combinations of plant, animal, bacterial, and viral genes that cannot occur in nature or in traditional crossbreeding. However, it is still up for debate whether GMOs in food are environmentally safe and safe for human consumption in the long-term.
General Mills has been long been urged to rid its cereal of GMOs, as it is consumed by both children and adults, but the Minneapolis-based company has come under recent pressure after the group Green America started a campaign called GMO Inside, asking General Mills to make Cheerios GMO-free. According to the AP, the group’s campaign led fans to take to the Cheerios page on Facebook and urge the company to start manufacturing GMO-free cereal. As it turns out, the campaign actually worked.