Gen Y Is Anti-Car? Survey Says Think Again
Though the decline in automobile ownership among younger Americans has been dismaying car makers in recent years, a new survey says there’s hope yet for the U.S. auto industry. Deloitte released a study saying Americans who constitute “Generation Y” are more likely to own cars than once believed. They just want their cars to be high-tech, green, and affordable.
The Deloitte Global Automotive Consumer Study probed the attitudes of Americans born between 1977 and 1994, the group known as Generation Y. Reuters reports Deloitte discovered that U.S. respondents 36 and under cited the cost of a car as the chief obstacle toward ownership. Many of the generation were forced to hold off on buying cars due to a lack of available work during the recession. To compensate, some turned to car-sharing programs and public transportation.
Deloitte’s findings suggest members of this all-important demographic certainly want to be behind the wheel of their own automobile. Over 60 percent said they planned to buy a car in the next three years. Most respondents (nearly 75 percent) said they want advanced safety technology that can sense other vehicles on the road, while more than half wanted cars that were connected to the Internet and possessing multiple entertainment options, Reuters reports. They also wanted their automobiles to be green and efficient.