Ford Slows, Lincoln Grows in January
January proved to be a trying month for some — but not all — automakers in the United States, as severe weather did an effective job at dissuading many from purchasing new vehicles. For Ford (NYSE:F), the Michigan-based company experienced a little bit of each side.
The Ford nameplate itself had a difficult month, falling 8.4 percent versus the January of 2013. The popular Fusion sedan slid 7.5 percent to 20,717 and the Taurus dropped 38.5 percent to 3,033, though the Mustang was a bright spot with a 7.6 percent gain to 3,881.
SUVs and crossovers — a reliable sales stronghold over the last couple of years — struggled too. The Explorer dipped 19.6 percent to 11,696, the Escape crossover fell 2.4 percent to 19,459, and the F-Series pickups slid slightly, down 0.7 percent to 46,536. But while the Blue Oval had seen some better months, Lincoln hasn’t seen a month quite like January in some time.