Ford Sales Rally in the Dog Days of Summer
Ford Motor Co. (NYSE:F) had a strong end-of-summer sales spurt in August, evidence that the U.S. automaker’s continuing recovery is far from over. Similar to General Motors (NYSE:GM), Ford made record gains during the dog days of summer, and on Wednesday, it reported its best sales month in seven years. The car manufacturer’s sales rose 12 percent from the same month a year earlier, and enthusiastic buyers on the East and West Coasts especially helped attribute to those sales gains.
According to Automotive News, Ford’s small cars and hybrids paved the way to August success, and, unsurprisingly, the Ford Fusion lead the way. The Dearborn, Michigan-based automaker sold 24,653 Fusions during the month, marking a 14 percent year-over-year gain, and a significant portion of those vehicles were snagged by consumers in the West. Retail sales rose 63 percent on that coast and further demonstrated the rising demand for Ford models in the region.
In addition to the Fusion, the Fiesta also saw a dramatic increase in sales. It came away as the car with the biggest gain, with sales up 61 percent to 6,744 units. This impressive figure helped contribute to an overall Ford car sales rise of 18 percent — and this is all despite the supply constraints Ford combatted early in August, as consumer demand exceeded the automaker’s expectations.