Ford Pursues a New Level of Quality in Its Busiest Year to Date
Many of us have our own new years’ resolutions that have, or have not, broken just yet. Ford (NYSE:F) has a new resolution as well — probably a few, if we’re going to be honest — but the one this year holds more weight than usual. That’s because the automaker is planning the launches of 23 new models globally before next January rolls around, making for what will become one of Ford’s most prolific and busiest years in its history.
In order to ensure that things go over smoothly, Ford is counting on the strong bond shared by its top ranking executives to help prevent quality missteps from messing with the company’s launch schedule, Reuters is reporting. The publication noted that Joe Hinrichs, the head of North and South American operations, and Raj Nair, who is Ford’s global product development chief, “are two of the key players in what has been an all-out push to stamp out problems that have dogged the automaker in the last few years.”
Not only is 23 launches worldwide the most for one year for the company, but a lot of them are rather high-profile — the F-150 pickup, America’s long-time best selling vehicle, will see the release of its new, lighter self; the new Mustang, overhauled for its 50th birthday, will be making its global debut, and a new Ford Edge, which Ford is also bringing onto the global stage along with the Mustang.