Ford Leads Toyota in Hybrid Sales Once Again
Toyota (NYSE:TM), famous for its Prius, is falling behind Ford (NYSE:F) in sales of hybrid vehicles in the United States. Ford said Monday that it will surpass 2.4 million in sales of its hybrid vehicles this year, as models such as the Ford Fusion and other hybrid units continue to experience record demand, Bloomberg reports. The 2013 totals are evidence of Ford’s success in recent years, as the American automaker outpaced Toyota in hybrid sales last year, as well.
Ford entered December leading Toyota in sales by 388,825 cars and trucks, making 2013 the fourth straight year that Ford took the top spot as the best-selling auto brand in the U.S., Bloomberg said. In 2012, Ford lead Toyota by a margin of 322,521 in sales.
In recent years, Ford has undergone a number of strategic changes under CEO Alan Mulally. One key to Mulally’s approach is narrowing the company’s focus to its namesake brand. As a result, Ford has sold off many of its former luxury brands like Jaguar, Land Rover, Astin Martin, and Volvo. The company also closed down the Mercury brand. Bloomberg reports that Ford has put renewed energy into producing models that are competitive, as well as refining the models it’s famous for, such as the ever-popular F-150 truck.