Ford Is Taking Lincoln to China
Ford (NYSE:F) has announced that it plans to debut its Lincoln brand in China by the end of 2014 as the world’s largest auto market generates fierce competition between both American and Japanese automakers.
Ford’s Chief of Asia Pacific Dave Schoch said on Wednesday that the company has picked out ten or eleven Lincoln dealers, four of which will be open by the time Lincolns go on sale in China next year. Schoch also said that Ford would build the Lincolns in America and ship them to China at least at first, but wouldn’t give details on specifically which vehicles the company was planning to introduce. A report from Detroit News said that the Lincoln MKZ sedan is a likely candidate for release in China.
Ford is expecting to sell 900,000 vehicles in China 2013, as its sales in the country have jumped 51 percent so far this year. Schoch said that he expects Ford’s total market share in China to reach 5 percent by the end of the year, which is double what the company’s share in China was at the end of 2011, according to Reuters.