As Ford (NYSE:F) and GM (NYSE:GM) continue working their way out of recession-era holes, the leading U.S. automakers are pitching battles on various fronts. Ford is pushing engine production and offering discounts to confront realities in Europe, while GM is perfecting its Silverado trucks in hopes of eating into Ford’s F-Series dominance.
Ford has settled on a Groupon (NASDAQ:GRPN) approach to its European sales problems. Sluggish growth across the euro zone was expected to hurt sales, yet Ford is not taking it lightly. Deals on the Ford Fiesta have enticed consumers with 32 percent price decreases. Yet Ford is taking an offensive stance in the UK. The company announced plans to increase its engine production in Wales, which comes at a cost of $31 million. The plants will produce diesel and gas engines for cars in regional markets.
GM has shown a commitment to winning every part of the automobile market. Its Chevy Volt has received excellent reviews for both design and efficiency in the electric car category, while the 2014 Chevy Silverado could represent a legitimate powerhouse in the pickup truck category. Little competition is expected from Ford (beyond its current F-Series models), but GM has invested big on getting its Silverado right the first time. The company is trying to avoid the costly recalls plaguing both Ford and Toyota (NYSE:TM) recently.