Fiat and Chrysler Adopt a New Structure and Fresh Logo

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A quick Web search of the letters “FCA” yields a whole slew of various and vastly different entities and results. There’s the Fellowship of Christian Athletes, the Farm Credit Administration, and FCA Resources. However, likely not too long from now, there will be another result that could sit atop all others, as FCA is the new shorthand for Fiat Chrysler Automobiles (FIATY.PK), the final name of the merged Fiat-Chrysler entity.

Along with a shiny new logo, Fiat Chrysler unveiled its new name in a statement released on Wednesday. “In order to establish a true peer to the major global automotive groups, in both scale and capital market appeal, the Board has decided to establish Fiat Chrysler Automobiles N.V., organized in the Netherlands, as the parent company of the Group,” the statement said. Notably, it added that “FCA’s common shares will be listed in New York and Milan,” putting an end to speculations of where the combined entity would register for a public offering. FCA will be traded on the New York Stock Exchange.

“A new chapter of our story begins with the creation of Fiat Chrysler Automobiles,” said John Elkann, the chairman of Fiat. ”A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organizations each with a great history in the automotive industry and different but complementary geographic strengths. FCA allows us to face the future with a renewed sense of purpose and vigor.”

Sergio Marchionne, the CEO of Fiat Group, also weighed in. He played an instrumental role in obtaining the remaining Chrysler stake from a health care trust associated with the UAW.

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