Fashionable Football: NFL Helmets Get Couture Makeover for Charity

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Source: http://media.bloomingdales.com/

Source: http://media.bloomingdales.com/

Move over Paris, there’s a new haute couture hotspot gaining the attention of the fashion industry: the gridiron. A collaboration by 48 members of the Council of Fashion Designers of America (or, CFDA), Bloomingdales, and the NFL has brought the world of high fashion to the football field through 48 unique helmets, up for auction ahead of Super Bowl XLVIII.

All of the net proceeds will benefit the NFL Foundation, and the auction lasts until February 4. The NFL Foundation is a nonprofit organization with a goal of improving the health and safety of sports. Additionally, professional teams engage in community outreach, and youth football programs are supported.

Natara Holloway, the NFL’s vice president of consumer products, explained the NFL’s view. “We are excited to team up with Bloomingdale’s and the CDFA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation,” Holloway stated. “This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.”

There were no rules to follow, according to designer Rachel Zoe’s website. Free to add sparkle, patterns, and embellishments the creators of the haute couture helmets had uninhibited reign over their individual projects. Zoe’s is a sequined stunner, with fourteen previous bids. The highest so far is $775.

Bids for the helmets started at $248. Some remain at the entry-level price, but others have surpassed the $1,000 mark. This helmet, designed by Junk Food Clothing, is currently going for over $2,000.

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