Facebook’s Mobile Figures Climb and 4 Social Media Stocks Seeing Action
Facebook, Inc. (NASDAQ:FB): Current Price: $30.64
Facebook’s shares continue their incline after comScore reported on Friday night that the amount of minutes that Americans spent visiting the website via mobile devices saw a 15 percent spike during December, versus November, claims Oppenheimer analyst Jason Helfstein. Last month, the amount of “mobile minutes” that were garnered by Facebook set a record, according to the analyst. The data shows that users have not been deterred by the increased advertising on the website, Helfstein added. The analyst decided to keep his Outperform rating and a $34 price target on the stock, which saw a rise of 99c, or 3.34 percent, to $30.65 in early trading.