Is Facebook CHANGING Its Stripes?
Facebook (NASDAQ:FB) is turning into quite a top destination for users interested in gaming, according to new figures released by the social network, with more than 235 million people playing games on its site globally. The total is up from 205 million a year ago, and the social network has already seen an 8.4 percent increase in its total gamer base since the beginning of the year.
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Zynga (NASDAQ:ZNGA) and Electronic Arts (NASDAQ:EA) remain among the top game developers, but Facebook highlighted the case of King.com, which placed second after Zynga. The social network said the company is now bringing in 51 million monthly active users, with its Candy Crush Saga growing 100 percent in May. Facebook also noted that 5 of the top 10 game developers — Wooga, King.com, Peak Games, Rovio, and Social Point — are now from Europe, compared with last year when only one European developer made the top-10.
In addition, its newly launched App Center is seeing 150 million monthly users and 2.4 times more app downloads compared with its old dashboard system. In the last month alone, Facebook sent users to Apple’s (NASDAQ:AAPL) App Store and the Google (NASDAQ:GOOG) Play marketplace over 170 million times. Also, users who installed an app from the App Center were 35 percent more likely than the average user to return to the app the next day, while 17 percent were more likely to return within a week.
Of course, there is still a tremendous potential for growth as the usage of apps and games falls way short of its figure of 955 million monthly active users. It also needs to translate its success on the website to the mobile platform.
“We want to drive the same type of traffic we drive to mobile that we drive to web,” Matt Wyndowe, the product manager for apps and games at Facebook, said at the GDC Europe gaming conference in Cologne, Germany, according to TechCrunch. “Many game developers find that people who sign into their mobile apps with Facebook are more engaged and spend more money,” he said.
Shares of Facebook (NASDAQ:FB) are trading lower 5 cents to $20.33 this morning.
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