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Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG), Amazon.com (NASDAQ:AMZN), Microsoft (NASDAQ:MSFT), Research in Motion (NASDAQ:RIMM), and Hewlett-Packard (NYSE:HPQ) are the other signatories to the pledge that was an effort of California Attorney General Kamala D. Harris, but Facebook is the only one enforcing the rule.
While this particular ruling will only be applicable on users in California, Harris hopes to have far-reaching consequences. “If we can strengthen privacy protections here, we can benefit consumers around the world,” she told LA Times. “App users should know what personal information is collected, how it is used, and with whom it is shared. If they know all of that, then they will have the tools and the ability to protect themselves.”
The Wall Street Journal found in a 2010 survey that of 101 popular apps for the iPhone and Android phones, 56 transmitted the device ID to third parties without the user’s knowledge. Forty-seven of them sent the phone’s location, five sent age, gender, and other personal details, and 45 didn’t provide any privacy policies.
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