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Facebook, Inc. (NASDAQ:FB): The dramatic surge in social networking during Russia’s 2011 elections led eMarketer to estimate that in 2011, the number of social network users in that country would experience an uptick in growth by 25%. However, later research indicated that eMarketer was incorrect and that the growth of social network users did not actually rise 25%, but slowed to 11.6% that year. Between 2011 and 2013, Russia’s annual growth will temper to just above 11%. Their slower-than-expected growth for 2011 has caused eMarketer to revise the estimated number of social network users in Russia for 2012 from 57.9 million to 51.8 million.
LinkedIn Corporation (NYSE:LNKD): According to a company blog, LinkedIn Corporation reached a ten million member milestone in Brazil.
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Groupon, Inc. (NASDAQ:GRPN): Skeptical option players are not buying the recent recovery attempt by Groupon, Inc. shares and are forecasting continued downside in their equity through the next several months. GRPN put volume was roughly three times greater than usual and the 19,000 put shares traded easily, outpaced call volume of 11,000 contracts.
Pandora Media, Inc. (NYSE:P): According to Microsoft, Xbox Music is set to launch throughout the rest of this month and will combine elements of Pandora Media, Spotify, Rdio, and even iTunes. Xbox Music will be available through Xbox Live beginning today and will head to Windows 8 PCs and Windows RT tablets starting October 26. Windows Phone 8 devices will also have access to Xbox Music, though systems running Windows 7 (or older) operating systems will be excluded from the service.
Zynga, Inc. (NASDAQ:ZNGA): In a press release, Zynga announced their first reward-based mobile advertising campaign with Honda. They will be promoting the all-new 2013 Honda Accord. As part of the campaign, players of Zynga’s popular Words With Friends and Scramble With Friends games can earn in-game currency and tips by playing Honda-related words. The “It Starts With You” campaign kicked off on Oct. 6 with the “Word of the Day” promotion in Words With Friends. During the first four days of the Words With Friends promotion, more than 220,000 Honda-sponsored words, NEW, TECH and YOU, were played for game play tips.
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