Facebook Rolls Out New Tool and 2 Hot Stocks Move Today
Facebook, Inc. (NASDAQ:FB): Facebook, Inc. will introduce a new tool today that will allow online retailers to track members purchases if they have viewed one of their advertisements. This tool is the latest in the new advertising features that Facebook is using to let marketers know that sending advertising dollars to the company can deliver a profit. Facebook, with roughly 1 billion users, has faced a tough reception on Wall Street amid concerns about their slowing revenue growth. “Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers,” said David Baser, a product manager for Facebook’s ads business, who said the “conversion measurement” tool has been a top customer request for a while. The sales information that advertisers receive is anonymous,” said Baser. “You would see the number of people who bought shoes,” he said, using the example of an online shoe retailer. However, marketers would not be able to get information that could identify the people.
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AT&T, Inc. (NYSE:T): According to the Wall Street journal, Google (NASDAQ:GOOG) held talks with Dish Network (NASDAQ:DISH) in recent weeks to collaborate on a new wireless service that would rival the networks of wireless carriers such as AT&T and Verizon Wireless (NYSE:VZ).
Nokia Corporation (NYSE:NOK): Nokia Corporation has officially launched the Lumia 920 in South Africa. The smartphone runs the Windows 8 operating system and supports higher speed Long Term Evolution (LTE) networks. One of the most compelling selling points of the Lumia 920 is its PureView camera which captures high quality images and wireless charging of the smartphone. The Lumia is powered by a 1.5GHz dual core processor and the 11.5cm display is protected by Gorilla Glass.
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