Facebook and Twitter Battle for Broadcaster Dollars
Facebook (NASDAQ:FB) seems to be pulling out ahead in its battle against rival social network Twitter to determine which site has more valuable information for television broadcasters. According to the Wall Street Journal, Facebook has announced that this week it will begin sending data on user conversation about different TV shows to the top four major networks — Walt Disney Co.’s (NYSE:DIS) ABC, CBS (NYSE:CBS), Fox (NASDAQ:FOXA), and Comcast’s (NASDAQ:CMCSA) NBC.
The reports will break down how many likes, comments, and shares a show gets among Facebook users. Private conversation will be included in the reports, but Facebook says all the data will be shown in aggregate and users’ privacy will not be violated. Those reports will not be made public. Facebook has created a library of keywords pertaining to each show, including things like main character names, to give an estimate on how many Facebook users discussed a particular program.
While Facebook may be limited in comparison to Twitter due to user tendency to have private conversations, like messaging between friends, the site has highlighted the value of its large user base that is made up of real people, rather than Twitter’s tendency for its users to create aliases.