European Commission: Google Concessions Aren’t Enough

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The European Commission is demanding that Google (NASDAQ:GOOG) make more concessions amid concerns that the way the search engine displays and ranks search results is anticompetitive.

An inquiry into Google’s search practices in the European Union began in 2010 after the EU’s anticompetitive watchdog received complaints from smaller Web sites that Google was unfairly using its dominance in Internet search to display only its own sites in a search results page, while driving competing sites further down the search results list.

Google offered some concessions in April to attempt to settle the investigation, including distinguishing results for its own products from the rest of a search’s results, providing links to at least three rival sites in any given search, and allowing advertisers to place ads on rival search engines as well.

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