Ellison Talks Up Oracle’s New Products
Oracle (NASDAQ:ORCL) Chief Executive Officer Larry Ellison showed off a new kind of database that uses memory chips to store information rather than traditional disk drives, making it 100 times faster than previous databases, at the Oracle OpenWorld conference in San Francisco on Sunday.
According to a report from the Wall Street Journal, “in-memory” databases have been growing in popularity as memory chips are much more efficient and have recently become less expensive. Other new products Ellison spoke about at the conference included computing hardware to go with the new software, a new machine to back up the faster and more powerful databases, and a cloud-based server. Ellison made a point to say that companies would still have traditional server and software options as well as cloud-based ones.
Oracle’s tactics aren’t without critics. Some have said that Oracle’s services will become irrelevant as companies turn to software accessed via the Internet that don’t require them to maintain their own servers. Rival company SAP AG (NYSE:SAP) has already been offering an in-memory database system called HANA. A spokesperson from SAP told the Journal, “SAP HANA has been delivering real-time performance to our customers in real-world environments for years.”