Dubai Airshow: Make-or-Break Moment for Boeing’s 777X?
As Japan Airlines’s (JALFQ.PK) decision to replace its fleet of Boeing (NYSE:BA) 777s with a $9.5 billion order of long-range Airbus 350 jets makes abundantly clear, the Chicago-based aerospace company is fighting off stiff competition from its European rival. For decades — ever since Japan began rebuilding after the Second World War, with help from the United States — Boeing has dominated the country’s aeronautics industry.
But for Airbus, the order of 18 A350-900s and 13 A350-1000s is a historic breakthrough in Boeing’s dominance of the market for big, twin-engine jets. The 350-seat Airbus A350-1000 is the biggest competitor for Boeing’s revamped 406-seat 777X.
Airbus recently announced that it intends to double its market share in Japan by 2020 as commercial air travel soars. Its aircraft currently comprise 13 percent of Japanese airline fleets, but within the next seven years that figure could rise to 25 percent, Airbus CEO Fabrice Bregier said during a speech in Tokyo, Bloomberg reports. “Asia will be center stage for our business in coming years,” he said at the 15th Nikkei Global Management Forum.