DreamWorks and YouTube Teaming Up on New Show
According to a person familiar with the matter who spoke to the Los Angeles Times, DreamWorks will debut a new series on YouTube called “YouTube Nation” next week that will highlight the popular content on the video sharing site. The show will consist of five-minute clips showing the best YouTube programming at the moment.
YouTube itself will be heavily involved in producing the program and is financing it. YouTube and DreamWorks will work together to choose the most interesting programming to feature on the show.
DreamWorks has been actively expanding outside the movie business and into Internet-based television. The company’s CEO, Jeffrey Katzenberg, is planning to cut the studio’s dependence on feature films and double its television revenue by 2015. DreamWorks already has a teen network on YouTube called “AwesomenessTV,” which it purchased for $33 million in May.