Does Yum! Brands Support Higher Prices?

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With shares of Yum! Brands (NYSE:YUM) trading around $72, is YUM an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Yum! Brands is a quick-service restaurant company based on a number of system units, with approximately 37,000 units in more than 120 countries and territories. The company — through its three main restaurant chains KFC, Pizza Hut, and Taco Bell — develops, operates, franchises, and licenses a worldwide system of restaurants. These popular food chains prepare, package, and sell a menu of low-priced food items. Convenient and tasty foods continue to rise in popularity worldwide, which allows Yum! Brands to provide food items demanded by consumers worldwide.

KFC restaurants in China account for a large portion of Yum! Brands’ profits. An avian flu scare in China has caused the company to struggle in the last quarter, and the company is expected to present disappointing earnings after the bell today. However, the company predicts a turnaround in the fourth quarter as the bird flu scare dies down. Through the company’s various segments, Yum! Brands will continue to supply its consumers around the world with quick and tasty food items for many years.

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