Does Yahoo Belong in Your Portfolio?
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Yahoo is a technology company that provides search, content, and communication tools on the web and on mobile devices worldwide. It operates Yahoo.com, which offers Yahoo Search, Yahoo News, Yahoo Sports, Yahoo Finance, Yahoo Entertainment and Lifestyles, and Yahoo Video. Being such a large content provider, Yahoo is able to reach a significant amount of consumers across the globe. As the internet attracts an increasing number of participants, look for Yahoo to continue to be a major player.
Yahoo has announced a partnership with Comcast Corp.’s (NASDAQ:CMCSA) NBCUniversal for rights to create digital content covering the 2014 XXII Olympic Winter Games in Sochi, Russia. The partnership involves NBC giving Yahoo access to its exclusive coverage of the Games, which will spawn a live stream of the Games and a digital Olympics daily show. Yahoo’s products will also be advertised during NBC’s digital and television coverage of the event. Yahoo Sports reporters will work alongside NBC reporters during coverage of the Games. In addition, NBC will use Yahoo products like search, Flickr, and Tumblr in promoting the event.