Does Wal-Mart Have a Breakthrough iPhone Plan?

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Wal-Mart (NYSE:WMT) will begin selling Apple’s (NASDAQ:AAPL) iPhone with no-contract plans and unlimited talk, text, and data from provider Straight Talk Wireless (NASDAQ:AMOV) this week. The plans, at a $45 flat rate, will be limited on the 16GB iPhone 5 and 8GB iPhone 4, which are priced at $649 and $449, respectively.

“We believe customers shouldn’t have to choose between saving money and having the latest technology,” Wal-Mart senior vice president Seong Ohm said in a statement. “Now customers can have the coveted iPhone with unlimited talk, text, and data without a contract for $70 a month thanks to our exclusive Straight Talk plan and industry first financing offer.”

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The $70 that Ohm is referring to is a Wal-Mart plan that allows customers to pay off their iPhones for $25 a month on top of the $45 unlimited prepaid plan. Straight Talk also offers a $60 monthly plan that adds unlimited international calling to countries including Mexico, Canada, and India.

Wal-Mart will launch the program on January 11 at over 2,000 of its retail locations and its online store.

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Apple started selling the unlocked iPhone 5 in late November, while the unlocked iPhone 4 made its debut in June 2011. Retail stores such as Best Buy (NYSE:BBY) and Radio Shack (NYSE:RSH) also sell unlocked iPhones.

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