Does Google Show Any Signs of Slowing?

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With shares of Google Inc. (NASDAQ:GOOG) trading at around $806.20, is GOOG an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

C = Catalyst for the Stock’s Movement

“I’ll Bing it!” No, that’s doesn’t sound right.

“I’ll Yahoo it!” Not quite.

“I’ll Google it!” Much better.

The point here is that Google Inc. (NASDAQ:GOOG) dominates search, and it has done so for many years. Google is the most visited website in the United States as well as the entire world. There over 4.7 million sites linking into Google.

For those who think Google search might be slowing, consider the following numbers. Over the past three months, pageviews have increased 8.11 percent, pageviews-per-user have increased 7.07 percent, time-on-site has increased 5.0 percent, and the bounce rate has declined 9.0 percent. These are all positive numbers. Then there’s YouTube, which is owned by Google. YouTube is the third most visited website in the United States as well as the third most visited website in the world. There are over 3.7 million sites linking in. Over the past three months, pageviews have increased 15.30 percent, pageviews-per-user have increased 6.4 percent, time-on-site has increased 6.0 percent, and the bounce rate has declined 6.0 percent. Once again, these are all positive numbers.

Those aren’t the only positives for Google. Android shipments have increased 104.1 percent year-over-year. In addition to that, Google is looking to take on Inc. (NASDAQ:AMZN) in the e-retailer space. Google’s timing couldn’t be better considering the negative press Amazon is currently receiving in regards to sales tax and increasing fees for third-party sellers. Google looks to be more cost effective, and Google plans on offering same-day delivery as well as unlimited deliveries for $69 per year. It looks as though there’s a lot of opportunity for Google to steal market share from Amazon, but it’s still extremely early in the game.

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For now, let’s focus on two of Google’s biggest current rivals. The chart below compares fundamentals for Google, Facebook (NASDAQ:FB), and Yahoo! Inc. (NASDAQ:YHOO). Google is the clear leader with a market cap of $265.77 billion. Facebook has a market cap of $62.53 billion, and Yahoo has a market cap of $25.75 billion.




Trailing   P/E




Forward   P/E




Profit   Margin








Operating   Cash Flow

$16.62 Billion

$1.61 Billion

 -$281.55 Million

Dividend   Yield




Short   Position





Let’s take a look at some more important numbers prior to forming an opinion on this stock.

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