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Over the past year, Ford has been working to re-brand its struggling Lincoln luxury brand with limited success. And trong competition hasn’t been making it easy. While Lincoln sales are already below the likes of BMW and Toyota’s (NYSE:TM) Lexus brand in the U.S., competitors are getting even more technological edges to stay on top.
GM (NYSE:GM) already had a successful vehicle with the Chevrolet Volt, and a successful luxury brand with the Cadillac, but even then it decided to push the envelope. In a recent showing, GM displayed the new Cadillac ELR coupe, which is a modified version of the new Cadillac line-up that features the Volt’s plug-in hybrid technology. The new car offers something that is not often seen in luxury cars, and it could give Cadillac a competitive edge…
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